Hatchful by Shopify

Hatchful (by Shopify) is a free logo design generator that uses AI to help entrepreneurs create professional-looking logos without any graphic design skills. Users begin by selecting an industry and visual style; Hatchful then generates a range of logo concepts tailored to their inputs.

The platform offers a simple step-by-step interface: pick a favorite design from the AI-generated options, customize the fonts and colors, and preview how the logo will appear on various branding materials. Once satisfied, users can download a brand asset package containing the logo files optimized for websites, social media, and print.

No design experience is required, as Hatchful guides the user through each step with an intuitive process. The final export includes multiple file formats and resolutions, ensuring the logo looks crisp on any platform. As a Shopify product, Hatchful is especially popular with new e-commerce store owners, but it works for any small business or project that needs a quick, polished logo at no cost.