Jasper (formerly Jarvis) is an AI content generation platform designed for marketing, blogging, and business writing. It enables users to create copy for various needs, including social media posts, blog articles, website content, and ad campaigns, by simply providing a brief or some keywords.
Jasper’s AI model produces human-like text, often giving multiple suggestions or versions that can be refined. The platform offers templates for different content types – for example, a template for writing product descriptions or one for crafting engaging email newsletters.
Jasper also supports long-form content creation, helping users overcome writer’s block by continuing a piece of text or expanding bullet points into paragraphs. Teams can collaborate on the platform, edit the AI’s output, and ensure the content aligns with their brand voice. Jasper helps streamline the copywriting process, saving time while maintaining a persuasive and professional tone in the generated content.