Magisto

Magisto – Magisto is an AI-driven video editing app (now part of Vimeo) that automatically turns raw photos and video clips into polished short movies. It’s designed for users who want to create compelling videos without hands-on editing – ideal for social media posts, small business promos, or personal slideshows.

The process is straightforward: you upload your footage and photos, pick an editing style or theme (e.g.

, “Travel Memories,” “Real Estate Showcase,” or “Birthday Greeting”), and select background music from Magisto’s library or your own tracks. Magisto’s AI then analyzes the visuals (detecting faces, motion, and interesting moments) and edits everything together, applying transitions and effects that match the chosen theme and music tempo. The result is a smoothly edited video highlighting the best parts of your content, complete with cinematic flair. While the editing is mostly automatic, users have some control – you can indicate which moments are important, add captions or a title, and choose the overall mood. Magisto excels at quickly producing shareable videos, saving users the time and know-how required for manual editing. It’s popular for creating marketing videos, engaging Facebook/Instagram clips, or simply collating family photos into a heartwarming montage. By handling the heavy lifting of editing decisions through AI, Magisto allows individuals and businesses to get professional-looking video stories with minimal effort.