Smart Copy

Unbounce Smart Copy is an AI copywriting assistant that helps marketers and business owners create persuasive marketing text. Originally known as Snazzy AI before being integrated into Unbounce’s suite, Smart Copy can generate content for various needs such as landing page text, ad headlines, product descriptions, and even taglines.

Users provide a short brief or a few keywords about their product or campaign, and choose the format or template they want (e.g.

, Facebook ad, hero section for a webpage, or email). The AI then produces a few options of text tailored to that request. Because it’s part of Unbounce, a platform for building landing pages and optimizing conversions, Smart Copy is particularly attuned to language that can improve engagement or sales (like strong calls-to-action and value propositions). It’s a helpful tool for brainstorming and drafting, enabling users to quickly fill their marketing materials with relevant copy that they can then refine to perfection. With Smart Copy, creating the written content for a marketing campaign becomes faster and less daunting, especially for those who don’t consider themselves copywriters.